Fanatics takes bigger NHL design role with all-32 team Hometown Remix jerseys
Fanatics and the NHL debuted Hometown Remix, a special-edition uniform and apparel program covering all 32 teams.
Key points
- Fanatics and the NHL launched Hometown Remix jerseys for all 32 teams, focused on each team's city and fans.
- It is the first league-wide jersey program Fanatics has designed and developed for a league partner.
- Jerseys range from $275 for premium to $500 for authentic versions and are in limited supply.
Fanatics and the NHL unveiled the Hometown Remix program on Monday, a collection of uniforms and apparel for all 32 NHL teams. Each jersey's design centers on the team's city and fan base. It is the first time Fanatics has designed and developed a league-wide jersey program for one of its league partners, which include the NFL, NBA and MLB.
Fanatics has partnered with the NHL since 2005, mainly in retail and e-commerce. In 2023, after the league's jersey deal with Adidas lapsed, Fanatics expanded the partnership to cover on-ice uniforms and authentic jerseys, starting with the 2024-25 season.
How the collection was made
Andrew Low Ah Kee, CEO of Fanatics Commerce, said the process began when the expanded NHL deal took effect in 2024, with the company's design team working across the league, its teams and players since. Fanatics had previously designed jerseys with the NHL for events such as the Winter Classic, Stadium Series and 4 Nations Face-Off, but not every team took part in those.
Low Ah Kee called the NHL jersey the "most complex construction of any sports jersey out there" and said the program is a big milestone in the relationship.
The debate about the design will always be ongoing, but I think they'll see the quality come shining through
— Brian Jennings
Prices and fan reaction
Hometown Remix jerseys cost $275 for a premium version and $500 for authentics, with prices varying slightly from traditional NHL jerseys due to unique production features. Fanatics said the collection is in limited supply and launches ahead of the holiday shopping season.
NHL senior vice president Brian Jennings said each team will wear its jersey for a set of games this season. He said the league would be open to teams using elements of the designs in future alternate jerseys, and that the program lays groundwork for more league-wide efforts with Fanatics.
