Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more
Bluesky is bringing “social vibe coding” to its experimental Attie platform, allowing users to create interactive experiences like games, quizzes, and websites that can tap into the social network's audience.
Key points
- Bluesky announced at TechCrunch Disrupt 2026 that its Attie app now lets users build websites, quizzes, games, polls and other interactive experiences.
- The creations live on the same AT Protocol that powers Bluesky and other decentralized social apps in the Atmosphere.
- Bluesky has 47 million registered users, though engagement has declined as some users returned to X.
Bluesky announced on Thursday at TechCrunch Disrupt 2026 that it is expanding Attie, its experimental platform, into a tool that lets creators build websites, quizzes, games, polls and other interactive experiences. Attie initially offered AI-powered technology for building custom social feeds.
The new capabilities are meant to let everyday users create experiences that previously only software developers could build. These user-created games and sites will live on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps making up the Atmosphere.
What Bluesky executives said
CEO Toni Schneider announced the expansion during an interview at Disrupt, describing it as "social vibe coding or vibe coding for your community." He said vibe coding today is mostly a solo experience, and that he wants people to build together or for a group.
COO Rose Wang said the big question for builders is who uses what they make, because distribution remains unsolved. She said Attie comes with Bluesky's distribution, so it does not stand alone.
We’re adding a feature to our Attie product that allows you to build sites and social experiences again for a group of people.
— Toni Schneider
How Attie works
Creators building with Attie are connected to their ATProto identity, and Attie will suggest things to make based on their public Bluesky profiles. Users can bring their own AI model or use open-weight options, and the resulting sites and games can tap into Bluesky's wider audience.
Bluesky's network has 47 million registered users, though it has seen a decline in engagement as some users who tested it returned to X. Attie also ties into plans to reinvigorate activity by focusing on developers and communities, supported by the protocol's forthcoming private data support, now in alpha testing with a rollout planned by the end of the year.
