Fujifilm’s new square format instant camera adds analog color filters

Key points

• Fujifilm announced the Instax Square 2, a new analog instant camera with a built-in mood filter switch, expected later this month for $119.95.
• The camera comes in slate blue, brick red, and misty white, and Fujifilm is also launching a new Soft Haze instant film at $18.99 per 10-exposure pack.
• The Square 2 keeps the SQ1's analog design while adding a sculpted body, three shooting modes, and automatic exposure and flash adjustments.

Fujifilm has introduced the Instax Square 2, a new instant camera that keeps the analog approach of earlier models such as the 2018 Instax Square SQ6 and the later Square SQ1 and SQ40. The camera adds a mood filter switch that slides one of two colored filters in front of the lens, with Warm producing a golden tone and Cool producing blue-toned results.

The Instax Square 2 is expected to be available later this month for $119.95, the same price as 2020's SQ1. It will come in slate blue, brick red, and misty white.

New film and camera design

Alongside the camera, Fujifilm is introducing a new instant film called Soft Haze. According to the article, the film produces shots with reduced color saturation and contrast, along with glowing highlights and warm, diffused shadows. Each pack will sell for $18.99 for 10 exposures.

The Square 2 shares a similar design and layout with the SQ1, but uses a new sculpted body design that rounds off the sharp edges of its predecessor. It has an optical viewfinder on the back and a small mirror on the front for framing selfies.

new sculpted body design

— Fujifilm

Shooting modes and exposure

A rotating ring on the lens lets users switch between Close-up, Standard, and Landscape shooting modes. The focus range runs from as close as 0.3 meters to infinity.

The camera also features automatic exposure and automatic adjustments of its xenon flash.