JetBlue’s new domestic first class, BlueFirst, is now on sale
JetBlue announced that BlueFirst, its new domestic first class option, is available for booking on more than 30 routes. It launches December 8.
Key points
- JetBlue's new domestic first class, BlueFirst, is now on sale for flights on more than 30 routes.
- The first BlueFirst flight is Dec. 8 between Boston and Fort Lauderdale, Florida.
- Introductory fares include $299 Boston to Fort Lauderdale and $249 New York to Fort Lauderdale.
JetBlue said Thursday that its new domestic first class, BlueFirst, is now available for booking on flights across more than 30 routes. The option will be offered on domestic flights that are not currently served by JetBlue's lie-flat Mint business class, which the airline offers on longer flights.
The first flight with BlueFirst seats will be on Dec. 8, between Boston and Fort Lauderdale, Florida. Routes between Fort Lauderdale and New York's LaGuardia Airport will follow, with additional flights being rolled out in the following weeks and months.
Fare overhaul and pricing
BlueFirst is part of an overhaul of JetBlue's fare options. The changes will include basic options without things like seat assignments, a standard option, and a "flex" option that is refundable and more easily changed.
JetBlue is offering introductory fares for BlueFirst seats on select flights. These include a $299 flight from Boston to Fort Lauderdale, a $249 option from New York to Fort Lauderdale and a $299 option from New York to Liberia, Costa Rica.
We designed BlueFirst to deliver a more accessible first-class experience that combines the thoughtful hospitality and service customers expect from JetBlue with exceptional value and comfort.
— JetBlue CEO Joanna Geraghty
Seat features and business aim
The first-class tickets will offer seats that recline up to 5 inches and have up to 7 inches more legroom than Main seats, JetBlue said. Other perks include Bluetooth-connected seatback screens, food and beverage options, Group 1 boarding and expedited security. Within BlueFirst, there are three tiered fare options.
JetBlue said the new first-class section comes as it seeks to return to steady profitability by growing its higher-priced offerings amid strong demand for more expensive and roomier seats.
